Sarah Reyes — Founder & CEO, Verve Health
"I was in every decision. Pricing calls. Hiring meetings. Product roadmap reviews. Customer contract approvals. I thought my team wasn't capable. Turns out they were waiting for permission. I'd built a system where they couldn't move without me.
I was working 70 hours a week. I told myself I was ambitious. Truth is, I was afraid to let go. If I wasn't touching everything, I felt like the company would fail.
Growth had plateaued. We were stuck at $1.2M. I couldn't scale any further because I couldn't scale me."
The reset started with a systematic audit of every decision Sarah was making and who should actually be making it. Only 5% of decisions legitimately required founder involvement: company direction and major financial commitments. Another 30% needed founder input with guardrails — senior hiring, major partnerships. The remaining 65% belonged to the team, full stop.
The Head of Sales took ownership of pricing decisions. The CTO took the product roadmap. Operations owned team structure and hiring. The framework wasn't abdication. It was specialization — putting decisions in the hands of people with more context. The hard part wasn't building the framework. It was the psychological shift: rebuilding an identity around strategy instead of execution.
"Revenue grew to $3.8M in 90 days. More importantly, I actually want to come to work. My team trusts they can make decisions. They move fast. This is what delegation should have looked like from the beginning.
I'm down to 40 hours a week. I'm not working less because I'm lazy. I'm working less because 30 hours of my weekly decisions moved to my team. That time is now spent on strategy. On competitive positioning. On team-led growth.
My team doubled — and stayed. That's the whole point. My control was killing growth, not protecting it."
— Sarah Reyes, Founder & CEO, Verve Health"Most coaching is a rearview mirror. Raj is watching the road ahead. He helped me see that my control was killing growth, not protecting it."
— Sarah Reyes, Founder & CEO, Verve Health